Logo Facelift: Best Western Hotels

Industry news: A brand we all know is getting a facelift!

Best Western Hotels made a shift in their target market to focus on Millennials and those that are on-the-go.

Also introducing a new branch,  GLo. The shift will apparently bring a much more contemporary feel and aesthetic to all their branches. 

That all being said,  I'm not sure I love the new "standard" logo (blue and white). The addition of a gradient and beveled-like look in the circle, to me, is a bit dated. However,  I do understand they are trying to have a "mobile", "device", "tecky", feel by visually associating it with a button. All of which, to lure this new demographic. But, wait, what devices have buttons that are raised like that anymore?  Even the Apple products all have concave, or flush, buttons (iPad, start buttons on their machines, iPhone, etc). 

On the flip side, I do appreciate their Premiere" logo. I think it is bold enough to have that "stand apart from the rest" statement,  while keeping a friendly approach.  Flat design (sans gradient,  bevel, glow, etc.) is "in", now. I feel this logo, being a completely "flat" graphic,  has possibly accomplished their goal for a younger crowd,  more than their new standard BW logo!

Opinions?  Love to hear them!  

 

Original logo

Original logo

New Version of their existing standard logo. 

New Version of their existing standard logo. 

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