So, I stumbled across this great article while continuing the build of a newly referbished retail website for my client, Nicole. One of the elements of the retail site I am building for her is building in an app/plug-in that will allow for setting up, tracking and maintaining customer info for coupon's, referral rewards, give-a-way's, etc. The options are almost endless and I am so excited for her that I want a retail shop, just to have these options for customer's!
As we all know, we can get sucked into, and sometimes deterred from, consumer opportunities. Like..."Do I buy this flavor gum or that one? That one isn't my favorite, but it's buy-1-get-1...ugh!" You just bought the popcorn and banana flavored gum, didn't you??? Yummmm?
So many company's offer coupon's and rebate's, etc. WAHOOO! Wait. There is quite a bit of psychology behind putting discounts and coupon's toward'd the items and service's business owner's offer. More than most people may realize...
All you business minds...check this out!
"Now, nearly every brand and retailer uses discounts or other promotions to grow their businesses too. Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales.
Below are several studies that reveal how consumers react to coupons and how..."