Logo Facelift: Best Western Hotels

Industry news: A brand we all know is getting a facelift!

Best Western Hotels made a shift in their target market to focus on Millennials and those that are on-the-go.

Also introducing a new branch,  GLo. The shift will apparently bring a much more contemporary feel and aesthetic to all their branches. 

That all being said,  I'm not sure I love the new "standard" logo (blue and white). The addition of a gradient and beveled-like look in the circle, to me, is a bit dated. However,  I do understand they are trying to have a "mobile", "device", "tecky", feel by visually associating it with a button. All of which, to lure this new demographic. But, wait, what devices have buttons that are raised like that anymore?  Even the Apple products all have concave, or flush, buttons (iPad, start buttons on their machines, iPhone, etc). 

On the flip side, I do appreciate their Premiere" logo. I think it is bold enough to have that "stand apart from the rest" statement,  while keeping a friendly approach.  Flat design (sans gradient,  bevel, glow, etc.) is "in", now. I feel this logo, being a completely "flat" graphic,  has possibly accomplished their goal for a younger crowd,  more than their new standard BW logo!

Opinions?  Love to hear them!  


Original logo

Original logo

New Version of their existing standard logo. 

New Version of their existing standard logo. 


Bleed...Not blood. Bleed.

Bleed...the printing term silly!

When something is designed for print and has a portion of the design inteded to go directly to the edge of the "page", the file needs to be setup to have a "bleed".

Essentially, the design (or graphic element, text, etc.) needs to "bleed off the page".


Well there are 2. Both reasons come down to their being shifts of the paper while being printed/handled.

First, it is merely to acommodate the minute shifting of the paper in the machine that periodically happens when the machine is running due to vibration. So if there is a shift, there can often be a thin line of inkless paper on any of the edges that are supposed to have ink there.

Second reason is due to periodic shifts when being put through the cutting machine. A bleed is to allow the stack of paper, that was just printed on, to shift a smidge without leaving a hairline of inkless media. Just like when shifting in the printer happens.


Hannah Seaman

When working on writing my own "artistic recipes", I enjoy the challange of making something that may not have been quite successful in the past - much more fresh, cohesive and reliable! Studio Seamonster delves into projects of all types! Let's pick up a project where its' left off, or start "cooking from scratch"!

Color Woe's - Understanding colors in the print world.

Pantone Spot Colors PMS (More expensive, Less common due to cost or need) No, not the lovely monthly "glow" us females get to enjoy. PMS, a.k.a Spot Colors, is a color "language" that produces what most would consider an "exact" color. Basically, it eliminates any variance in color of ink when printed, no matter who, when, or where it is printed in the world. PMS stands for Pantone Matching System. It's a system that assigns a specific sequence of numbers to specific colors. Each number relates to the amount of one of the basic colors (inks) used to create that specific color and shade. It allwos printer's to assure the exact color to print (by entering the PMS color in the system) versus dealing with a limited color pallette of CMYK (Cyan, Magenta, Yellow, Black). Printing in PMS can't be done on a regular printer you have at home, or even a fancier printer you may have in the office. They are special, very large, printers where the printing press technician literally has cans of ink of all different colors to fill the print press with, according to the PMS color code(s) included in the job.

CMYK - (Less expensive, Most common printing method) CMYK or "Digial Printing" is used ff you do not have a need for specific colors, then anything sent to a printer should be sent to a printer with CMYK colors. You may also know of "RGB". That color "language" is used for anythign you view on a digital screen. It is essentially, one less color than CMYK to work with. If you were to print using RGB, your images will undoubtedly not match your intended color. Printing with RGB will lead to a darker or muted/dull output of ink.

How do you know which INK you need to print with? If you are at all worried that color's need to match exactly, Pantone colors or "PMS" inks are the best option to use. All experienced designers are able to work with PMS colors and know how to set-up files for print with them. So, a limited amount of inks (colors) or specific colors for a brand, this is your option. It is often the pricier option for print, but you will save the hastle and cost of re-printing only to hope that the new print comes out better.

So what really is the difference? The best way to explain the difference between using PMS colors and CMYK is you visualize a painter with a pallete of paints. The CMYK painter only has 4 colors to work with on his pallete. The PMS painter has endless shades and colors on his pallete. Illustrator: Go to “File” > “Document Color Mode” and check CMYK.

Small soda-pop company REVOLUTIONIZES commerce!

So, I stumbled across this great article while continuing the build of a newly referbished retail website for my client, Nicole. One of the elements of the retail site I am building for her is building in an app/plug-in that will allow for setting up, tracking and maintaining customer info for coupon's, referral rewards, give-a-way's, etc. The options are almost endless and I am so excited for her that I want a retail shop, just to have these options for customer's!

As we all know, we can get sucked into, and sometimes deterred from, consumer opportunities. Like..."Do I buy this flavor gum or that one? That one isn't my favorite, but it's buy-1-get-1...ugh!" You just bought the popcorn and banana flavored gum, didn't you??? Yummmm?

So many company's offer coupon's and rebate's, etc. WAHOOO! Wait. There is quite a bit of psychology behind putting discounts and coupon's toward'd the items and service's business owner's offer. More than most people may realize...

All you business minds...check this out!

"Now, nearly every brand and retailer uses discounts or other promotions to grow their businesses too. Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales.

Below are several studies that reveal how consumers react to coupons and how..."

Read the rest here.